FUNDRAISING PARTNER | FASHION REVOLUTION
In April, as part of Fashion Revolution Week, we ran a little pop up to raise funds for Fashion Revolution and promote their core messaging - #whomademyclothes. Now, throughout August, we'll be raising funds for this brilliant organisation and we invite you to donate a small amount at checkout to support their work.
WHO ARE FASHION REVOLUTION
They are people from all around the world who make the fashion industry work. They are the people who wear clothes. And they are the people who make them. They are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. They are the industry and they are the public. They are world citizens. They are you.
They believe in a fashion industry that values people, the environment, creativity and profit in equal measure.
They want to unite people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed, so that our clothing is made in a safe, clean and fair way. They believe that collaborating across the whole value chain — from farmer to consumer — is the only way to transform the industry.
THEY ARE A GLOBAL MOVEMENT
Fashion Revolution is a global movement that runs all year long. They celebrate fashion as a positive influence while also scrutinising industry practices and raising awareness of the fashion industry’s most pressing issues. They aim to show that change is possible and encourage those who are on a journey to create a more ethical and sustainable future for fashion.
Fashion Revolution strives to be action-oriented and solution focused. Rather than making people feel guilty, they help them recognise that they have the power to do something to make a positive change.
They often call themselves “pro-fashion protesters” because they love fashion and want to see it become a force for good.
They try to always be bold, provocative, inquisitive, accessible and inclusive. They tend to avoid negative protesting, victimising and naming and shaming. They do not target specific individual companies because they believe that the industry’s problems are bigger than any one company’s actions. They do not advocate boycotting simply because they don’t see it as an effective way to achieve systemic change.
FASHION REVOLUTION WEEK
Fashion Revolution Week is their annual #whomademyclothes campaign in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.