CHARITY PARTNER | CANOPY
Throughout February to April 2020 our charity partner will be Canopy, in support of their campaign CanopyStyle.
Canopy works to protect the world’s forests, species and climate by collaborating with business leaders, scientists and decision-makers to help create sustainable supply chains and foster innovative solutions to environmental challenges.
From the catwalks of Milan to New York’s 5th Avenue, from your favourite boutique to the local mall, fashion increasingly has a hidden cost that doesn’t show up on the price tag. Fashion designers, clothing brands and apparel manufacturers are likely unaware that some of their stylish fabric creations are made from trees – let alone the trees of ancient and endangered forests.
Canopy research has found that, increasingly, these forests are being used in the manufacture of dissolving pulp to produce fabrics such as rayon/viscose, modal and lyocell.