WELCOME TO GIVE WEAR LOVE
FROM FOUNDER, AMELIA TWINE
Welcome to GIVE WEAR LOVE. We are here for those of you whose love of style is coupled with a passion for sustainability; for those of you who make a statement through how you dress – both in terms of who.you.are and how you want the world to be.
Food to Fashion
I’ve used my career to actively work towards a more sustainable future. I didn’t feel comfortable doing something unless it was, in turn, doing good. Having grown up on an organic farm - spending my childhood days surrounded by some of the dynamic and unapologetic leaders of the sustainable food movement – it was perhaps inevitable that working in food has been my focus in the last decade. I believe that land and the environment are the most important things for all of us. It should be at the centre of our attention, daily. We cannot destroy the very things that sustain us.
To me there is a clear link between the food and fashion industries. Both degrade the land, the soil; both exploit workers; both have significant animal welfare issues; both can put pressure on local water supplies and both have nonsensical levels of waste.
Most of farming and clothing production processes are critically polluting and undermine the wellbeing of the communities involved in the supply chain. Both industries need to change… and that is what led me to found GIVE WEAR LOVE in 2018.
We all speak a unique narrative through how we dress, but there is another narrative being spoken too. A narrative of exploitation and depletion. Of over-consumption and a linear approach to how we buy, wear and dispose of our clothing.
Our aim is to support the change needed in the industry: through sales of ‘good’ brands, raising awareness and raising funds for the organizations which are actively generating change.
‘Sustainability’ is not a buzzword
Back in June I read a magazine piece that began with ‘Sustainability is the new buzzword in fashion’. I re-read this in a number of ways, but couldn’t seem to get away from the inference that sustainability within the clothing industry is just another of fashion’s trends.
It’s not a trend. This is the beginning of an awakening and a change; a much needed reviewing and rethinking of how the fashion and textiles industry operates. The first footsteps on the pathway to re-conceptualising what matters, to re-placing value in the right places. The environment, the workers, the animals are of more value than an extensive wardrobe.
Calling sustainability a ‘buzzword’ indicates that it is, itself, a fashion. It separates the idea from the issues. It makes it something niche, something trendy, something that shouldn’t by necessity matter to the masses.
But of course it matters to everyone. The increasingly negative impact of the industry will affect everyone, both on a local and global scale. By 2050, the planet has been described as a space that will be ‘unsafe for humanity’ due to the effects of climate change. We have time to change this fate and how we buy and wear our clothes plays a really important role. We can reject the fast-fashion model in favour of low impact clothing and use the power of our wallets to change the industry.
A Call to Action – LOOK GOOD, DO GOOD
So much work has already been done by some inspirational people, but as consumers we now need to collectively change our appetites for cheap, fast fashion. These are some of the things YOU can do:
- Start buying primarily from sustainable brands with traceable supply chains, that don’t exploit the planet, people or animals
- Avoid buying new clothing using synthetic, oil-based fibres that release microfibres into the environment
- Wash your clothes at 30 degrees
- Avoid phosphates in your laundry detergents – buy an eco alternative
- Wear your clothes until they begin to fall apart…
- … then mend your clothes and wear them a bit longer
- When your clothing is beyond repair - dispose of it properly. Don’t just chuck it in landfill. There are numerous places which collect clothing and textiles for recycling.
Thank you for joining us on our journey.